In the dessert world, more and more bakers are incorporating the layers in their recipes. Similar to how some candy bars have a cereal or a nut texture component, this idea builds on that but in a bigger way. The key to this snack cake is the candy crunch layer. The layered snack cake features chocolate cake, crème, and candy crunch with either a caramel layer or chocolate fudge. The new Hostess Kazbars are available in two flavors, Chocolate Caramel and Triple Chocolate. Hostess Kazbars in Triple Chocolate and Chocolate Caramel, photo provided by Hostess Brands / The snack has performed strongly with consumers throughout product-testing and we’re excited to see that translate in the marketplace.” This new kind of snack delivers the familiar, moist Hostess cake consumers know and love with a new, delicious fusion of layers and textures. While there are many snack cakes on the shelf, the idea of adding texture to the sweetness has appeal.Īs Christopher Balach, general manager of Hostess Brands, LLC said, “We know that consumers are craving multitextured snacks – and the variety of creamy, crunchy and rich layers in our new Kazbars will make every snacking experience a more joy-filled one. Although this idea is not stuffing a candy bar inside of a cake, it is a layered approach to the treat. The new Hostess Kazbars are described as a candy bar inspired innovation. The crunchy against soft makes for total enjoyment. Often, the eating enjoyment satisfaction comes because there is a contrast of texture. When a craving hits, it can be more than just longing for something sweet or salty. The new Hostess Kazbars are the multitextured snacks that everyone will want to enjoy. While these favorite brands will always have a place in the pantry, Hostess Brands appreciates that food innovation needs to be conversation. From the beloved Twinkie to the always popular cupcakes, the sweet treats always bring smiles around the table. Hostess has a plethora of iconic snacking brands.
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